FX CEO John Landgraf called the March launch of an 'FX on Hulu' tab on the streamer a 'transformative opportunity' for his brand
American Horror Storyas Disney's efforts to prioritize streaming, specifically on the company's $13 a month bundle that consists of Hulu, Disney+ and ESPN as it, like other media conglomerates, shifts focus away from linear networks amid dwindling ratings and consumers pivoting to digital.
The executive noted the FX on Hulu partnership would help provide scale without impacting FX's carefully curated brand that allows creatives like Noah Hawley and Donald Glover to take the time they need to juggle other projects as well as plot out new seasons of their awards darlings. "It takes a lot of volume to create a must-have streaming platform," Landgraf said. "Disney married value with quality.
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