Analysis of data provides an objective, numbers-based tool to inform brands about consumer behaviour and preferences
However, gut feel and a level of human experience can bring a more personal/ uniquely human element of empathy into the marketing mix – something numbers often can’t provide.
How should brands create concepts that earn consumers’ attention while respecting their privacy? And should we be training up-and-coming marketers to love what they do and use their gut instead of purely data? Or vice-versa? Watch the Future of Media discussion as we debated how much weight data versus gut feel should carry in building outstanding brand marketing campaigns and how to apply owned data in a way that is creative, strategically effective, and legally sound.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Future of Media: Gut instinct vs dataAnalysis of data provides an objective, numbers-based tool to inform brands about consumer behaviour and preferences
Read more »
BACKSTORY: Steven Cohen of Future TVThe FM speaks to Steven Cohen, MD of Future TV.
Read more »
Neymar confirms Paris Saint-Germain futureParis Saint-Germain star Neymar has made his intensions clear with regards to his future after being linked with a departure. SLInt 👀 MORE:
Read more »
SATIRICALLY SPEAKING: Ubunergy® – Eskom 2.0 is our only option for the futureIf it is to work, Eskom 2.0 must harness the energy of our great politicians, who are by far some of the most electric beings on the planet. This is the only way forward for our country.
Read more »
SOUTH AFRICA REIMAGINED: Seize the moment: Songezo Zibi and the case for reshaping SA’s future democracyThe bestselling ‘Manifesto: A New Vision for South Africa’ is author Songezo Zibi’s ‘so far and no further’ moment. He calls on South Africans on whom ‘the country’s democracy has bestowed professional skill, global citizenship and connections and the ability to plan for the long term’ to step up, ‘haal uit and wys’, and help form a new and cohesive ‘professional class’.
Read more »
Rock changes a Kenyan village’s futureIn rural Kenya, a 4,000m² rock is being used to channel rainfall into storage tanks and an overflow dam. The rehabilitated project has breathed new life into the village of Kiritiri.
Read more »