Today, augmented reality, which means taking digital elements and overlaying them over the physical self, is rapidly redefining the beauty-scape \u2014\u00a0with creatives, brands and retailers now blurring the boundaries between fantasy and reality more than ever before.\n\u2018I wanted to create my own vision of beauty from the future,\u2019\u00a0explains...
. ‘It’s pretty new that we’re using 3D and digital elements as makeup. I consider makeup to be something that transforms your face, be it an Instagram filter or what I do. It’s how makeup has been used since the Egyptians: enabling humans to transform into a character.’
The rise of the ‘digital double’ could also help form hybrid, and less prescriptive beauty standards. Parisian-based makeup artist Cécile Paravina, who recently worked on a project in collaboration with Frederik Heyman – involving 3D scanning and adding elements of styling, hair and makeup post-production in order to push the aesthetic – is excited about the new ways of consuming beauty, where the IRL and URL self coexist.
‘At some point in the near future everyone will want to try on makeup using augmented reality before buying it,’ agrees Jonathan Chippindale, CEO of digital studio Holition. ‘For instance, we created an AR magic mirror for Charlotte Tilbury, where you can see yourself wearing any of her looks in store and dial them up or down, depending on the intensity. A lot of this is about trying to understand everyone at an individual level – because we’re all different.
Even the biggest names in beauty have taken note of the trend and are already making their first forays into tech. L’Oreal’s Perso, launching globally in 2021, is an AI device that analyses your skincare needs to create personalized products on the spot. Elsewhere, Sephora’s ‘Virtual Artist’ mirror simulates makeup on a person’s face.
So, what does the changing face of beauty look like in, say 30 years time? ‘It is possible new and old ideals of beauty will ultimately blend and influence one another,’ Cécile predicts. ‘Masahiro Mori’s
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jack P Shepherd: Corrie's David Platt suffers backstage injury as he addresses show futureJACK P SHEPHERD, who plays David Platt on ITV soap Coronation Street, revealed he suffered an awkward backstage injury after the soap star attempted to channel Tom Cruise in an explosive scene.
Read more »
Future face: augmented reality is changing the way we lookToday, augmented reality, which means taking digital elements and overlaying them over the physical self, is rapidly redefining the beauty-scape \u2014\u00a0with creatives, brands and retailers now blurring the boundaries between fantasy and reality more than ever before.\n\u2018I wanted to create my own vision of beauty from the future,\u2019\u00a0explains...
Read more »
'Future of UK aviation' at risk - airlinesAirlines said the industry may not survive the coronavirus pandemic without financial support.
Read more »
Midsomer Murders' Nick Hendrix addresses Neil Dudgeon’s future on show 'It would be tough'MIDSOMER MURDERS actor Nick Hendrix, who plays Detective Sergeant Jamie Winter in the ITV police drama, has spoken out about Neil Dudgeon's future on the show as DCI John Barnaby, as the star admitted, 'I don't know how they would be able to replace him'.
Read more »
Emmerdale spoilers: Vanessa Woodfield and Charity's future in turmoil as big decision madeEMMERDALE'S Vanessa Woodfield has been diagnosed with stage three bowel cancer and is understandably scared about what the future holds. However, will her relationship with Charity Dingle be left in tatters when the village vet is forced to make a huge decision?
Read more »
Coronavirus: positive things you can do todayIt's all too easy to focus on how COVID-19 might affect you and your family. But as well as taking action to protect our loved ones, we could all do our bit to help others during the coronavirus outbreak, too. From donating to food banks to checking in...
Read more »