When we feel confident, safe and competent at work, AI doesn't feel scary.
brings to light a critical discovery: the extent to which individuals satisfy their fundamental psychological needs ofThe study employed the framework of Self-Determination Theory, which suggests that environments that support the fulfillment of these basic psychological needs can lead to greater, well-being and optimal functioning.
In order to understand the connection between psychological needs and attitude towards AI, the researchers conducted two studies examining attitudes towards AI based on self-determination theory and basic psychological needs .In the first study across six European countries, they found that lower satisfaction of these needs was linked to more negative AI attitudes, while competence and relatedness fostered positive attitudes.
Additionally, they found consistent effects of autonomy, competence and relatedness on reducing negativity towards AI, with individuals perceiving higher autonomy and competence displaying both less negativity and more positivity towards AI. This research thus addresses a gap by exploring the connection between psychological needs and AI attitudes, stressing the importance of recognizing our innate “humanness” and feeling like worthy, able and autonomous beings in the face of an intelligence that rivals, and possibly supersedes, our own.People who feel capable, connected, and in control tend to have more positive attitudes toward AI.
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