The agency promised a crackdown last month.
But the FTC says Kochava made it easy, and in some cases free, to track down sensitive data. While the company’s services typically cost thousands of dollars, it also offers a free trial with “minimal steps and no restrictions on usage.
” According to the complaint, that sample let the FTC identify a visitor to a women’s reproductive health clinic, then tie it to a home address that would likely expose the visitor’s identity. In another case, it identified a phone whose owner spent the night in a shelter for at-risk pregnant women or new mothers. The agency calls on Kochava to add safeguards around sensitive locations, something it says could be done at a “reasonable” cost.
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