FTC's rule banning fake online reviews goes into effect

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FTC's rule banning fake online reviews goes into effect
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A federal rule banning fake online reviews is now in effect.

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Police chased the suspects to North Burnett Street and North Palametto where the suspect’s vehicle hit a curb and lost traction, SAPD said.Keep your drink cold longer with these tumblers. See more Insider Deals here.FILE - Lina Khan, then the nominee for Commissioner of the Federal Trade Commission , speaks a confirmation hearing, April 21, 2021, on Capitol Hill in Washington. in August banning the sale or purchase of online reviews.

Specifically, the rule bans reviews and testimonials attributed to people who don’t exist or are generated by artificial intelligence, people who don’t have experience with the business or product/services, or misrepresent their experience. It also bans businesses from creating or selling reviews or testimonials. Businesses that knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized. It also prohibits businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”

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