FTC orders Genshin Impact's developer to block young teens from making in-game purchases

Genshin Impact News

FTC orders Genshin Impact's developer to block young teens from making in-game purchases
Federal Trade CommissionYounger TeensDeveloper
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Mariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.

to block players under 16 years old from making in-game purchases without parental consent in order to settle a complaint from the Federal Trade Commission . It has also agreed to pay a $20 million penalty. Samuel Levine, the director of FTC's Bureau of Consumer Protection, said " Genshin Impact deceived children, teens, and other players into spending hundreds of dollars on prizes they stood little chance of winning.

The developer's marketing actively targeted children, the commission said in its complaint, and the company also violated COPPA by collecting personal info from kids under 13. HoYoverse, the developer's US entity, allegedly deceives players "about the odds of winning" its rarer loot box prizes and uses a confusing virtual currency system that's unfair to kids and younger teens.

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