If you're reading this, chances are you check online reviews before you buy something or hire a service provider, like a plumber or electrician.
If you’re reading this, chances are you check online reviews before you buy something or hire a service provider, like a plumber or electrician.
“Fake reviews permeate review sites today, deceiving millions of consumers and harming thousands of honest businesses,” Kathryn Dean, creator of, TripAdvisor noted that fake reviews it could identify represented 4.4 percent of all submissions it received in 2022, up from 3.6 percent in 2020 and 2.4 percent in 2018.Other mega websites—Google, Meta, Yelp—claim to work hard to spot and remove fake reviews, but critics suggest they could do more.
Brown, who’s been in the search optimization business for 18 years, told Checkbook these “shady marketers” also hijack celebrity pictures or create them with artificial intelligence, to include with their bogus testimonials to make them appear to be legitimate.Fake reviews have always been illegal, and the Federal Trade Commission has sued companies it alleged to have used such deceptive marketing practices.
“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” Khan said.: Businesses cannot write, sell, or buy consumer reviews or testimonials that misrepresent they are from someone who doesn’t exist, who didn’t have actual experience with the business , or that are not truthful about the reviewer’s experience.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Advocates Applaud as FTC Sues to Stop Microsoft-Activision Mega-MergerBrett Wilkins is a staff writer for Common Dreams.
Read more »
Meta ordered to face FTC's antitrust lawsuit over Instagram, WhatsApp acquisitionsA judge largely denied Meta’s motion to end the case filed against Facebook in 2020 alleging that the company acted illegally to maintain its social network monopoly.
Read more »
Meta must face FTC trial that could separate Instagram and WhatsAppMeta will have to face the FTC’s antitrust lawsuit, which accuses the company of acquiring Instagram and WhatsApp to stifle competition.
Read more »
Meta faces FTC antitrust lawsuit over Instagram and WhatsApp acquisitionsJohanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends.
Read more »
FTC to investigate Microsoft's cloud unit on antitrust concerns in last hurrah under BidenThe agency, led by anti-Amazon FTC Chair Lina Khan, is looking into claims that the company is abusing its large market share, according to a report.
Read more »
Biden FTC Chairwoman Lina Khan has friends in MAGA placesPolitical News and Conservative Analysis About Congress, the President, and the Federal Government
Read more »