Amazon sued over 10,000 Facebook group administrators in July 2022 for brokering fake reviews.
The Federal Trade Commission voted unanimously to ban marketers from using fake reviews, like those generated with AI technology, and other misleading advertising practices.
With the concurrent rise of e-commerce, influencer marketing and generative AI, more advertisers are turning to automated chatbots like ChatGPT to quickly generate user reviews for products sold on online platforms. "Fake reviews not only waste people's time and money, but also pollute the marketplace and divert business away from honest competitors," FTC Chair Lina Khan said in a statement.
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