FTC Approves Stricter Privacy Rules for Snapchat After Deceptive Practices Allegations

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FTC Approves Stricter Privacy Rules for Snapchat After Deceptive Practices Allegations
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The Federal Trade Commission has reached a settlement with Snapchat, mandating the social media platform to implement stricter privacy policies for the next 20 years. The FTC accused Snapchat of misleading users about the disappearing nature of messages and inadequate security practices.

Few anticipated any significant roadblocks, but the Federal Trade Commission has finalized an order settling its charges against Snapchat . This resolution will subject the popular ephemeral messaging platform to stricter privacy policies for the next two decades. The initial complaint, unveiled in May, alleged that Snapchat misled its millions of users with assurances concerning the disappearing nature of messages sent through the service.

The FTC expressed dissatisfaction after discovering that sent snaps and their content could be recovered under certain circumstances or with the assistance of third-party tools. This contradicted Snapchat's core concept of fleeting communication; most consumers believe that once the preset timer expires, everything they send to friends vanishes. The complaint further criticized Snapchat for collecting a user's contact list without consent and maintaining alarmingly lax security practices surrounding the immensely successful app. Following a public comment period, the settlement has been approved by the FTC. As per the finalized terms, Snapchat must now implement a 'comprehensive' privacy program, subject to the oversight of an independent privacy professional for the next 20 years. The company is also prohibited 'from misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users’ information,' although it will not face any direct fines or financial penalties. It appears the FTC complaint has not significantly hampered Snapchat's operations. Recently, users gained a new Square-powered money transfer feature, and the company has commenced experimenting with ads — all aimed at transforming Snapchat's substantial growth into eventual profits

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