The Federal Trade Commission has implemented a new 'click-to-cancel' rule that aims to prevent businesses from deceiving consumers about subscriptions and require their consent before auto-renewing payments or charging for free trials.
A new "click-to-cancel" rule adopted by the Federal Trade Commission Wednesday will prohibit businesses from misleading people about subscriptions and require them to get customers’ consent before auto-renewing payments and charging for free trial offers. "Too often, businesses make people jump through endless hoops just to cancel a subscription," FTC Chair Lina Khan said in a statement. "The FTC ’s rule will end these tricks and traps, saving Americans time and money.
In addition to requiring customer consent before auto-renewing payments and charging after free trials, the new "click-to-cancel" rule means businesses must also disclose when free trials or other promotional offers will end and let customers end recurring subscriptions as easily as they started them. According to the FTC, the agency receives thousands of complaints about recurring subscription practices each year.
FTC Subscription Cancel Business Consumer
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