Veyssi’s audience consists of over one million people across TikTok and Instagram. Their content toggles between humorous family videos to traditional beauty content.
“You go back and then this way,” the elder Veyssi answers, endearingly shifting from side to side in a dance that physically signifies, to him, the way in which his child approaches gender. The demonstration sends the younger Veyssi into a fit of laughter.
Veyssi has a background in marketing Veyssi knew some of their co-hosts before filming began, and says the show created a shared bond among the entire cast.. “I'm so close with her and her family. What made this show feel so wonderful, even in difficult moments of filming, was just how much we respected each other's craft and that chemistry we all had.”“My experience working with Cyrus was always full of laughter,” she says. “It’s just fun.
I wondered if social media attention spans would lend themselves to watching this group interact in a thirty minute segment on a big screen instead of 30 seconds on a handheld one. But Veyssi pointed out that the lengthier format was actually a response to audiences starting to crave a bit more. What sets Cyrus apart is their embodiment of a lesson I learned from Oprah: ‘You teach people how to treat you.’ Cyrus’ creativity, talent, and thoughtful ideas elevated the show and made everyone feel included in the process.”And Veyssi felt that mutual respect while on set. “They created such a safe space,” they say of Hello Sunshine and Prime Studios’ approach to handling talent while filming the series. “Especially with me being one of the first non-binary people to be on a show like this.
Veyssi also wants to shine a spotlight on the fact that creators, who are often poked fun at, are actually having a significant economic impact on consumer decision making. They make the argument that brands should treat creators, especially those who come from marginalized communities, with more respect.
Influenced Hello Sunshine Prime Video Prime Studios Tefi Pessoa Oprah Gen Z Talk Show Non Binary Creator Non Binary Influencer
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