Taylor Swift is one of America's richest SelfMadeWomen under 40
Karissa Bodnar, also 29, started her vegan cosmetics line Thrive Causemetics in 2015. She founded the company after a friend died of a rare form of cancer. Her"clean" cosmetics can be worn by people with compromised immune systems. Bodnar is worth an estimated $275 million thanks to the success of Thrive Causemetics, which sells one mascara every eight seconds, according to the company.
Serena Williams, another newcomer, is famous for her athletic prowess, but off the court she too is venturing into diverse fields, from fashion to venture capital, amassing a fortune estimated at $225 million. Williams, 37, launched a self-funded, direct-to-consumer clothing line, S by Serena, last year, and also owns stakes in the Miami Dolphins and mixed martial arts promoter UFC.
Some of these women are hesitant to identify as female leaders. “I didn’t want to just be a female CEO,”Katrina Lake, the 36-year-old founder of online personal styling firm Stitch Fix. “I wanted to be a successful CEO, regardless of gender.” Still, Lake, worth an estimated $380 million, understands the example she is setting. When she took Stitch Fix public in November 2017, Lake made headlines for becoming the youngest female founder to take a company public—and for holding her young son while ringing the Nasdaq opening bell. She didn’t plan the moment, but she realizes why it was a significant statement. “There just aren’t enough great examples of different types of people that are at the top,” Lake says.
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