2023 has seen a huge rise in female-targeted entertainment, which could be a show of things to come.
dominating movie theaters, and Taylor Swift and Beyoncé having two of the most talked about world tours going, women are spending billions of dollars in 2023.
This dominance in the entertainment industry stems from the desire to hear"intelligent and inspiring female stories," according to one studio executive. In fact, Swift's Eras Tour has proved so popular that the U.S. Federal Reserve credited the singer with changing the economic fortunes of major cities across the country. Meanwhile, Beyoncé was recently blamed for the"stubbornly high inflation" in Sweden after performing there.From left, Taylor Swift in Los Angeles in August 2023; Margot Robbie in Sydney, Australia, in June 2023; and Beyoncé performing in Warsaw, Poland, in June 2023.
in all the BARBIE discourse, i don’t see anyone talking about the female audience. BARBIE is opening to $155+ million!! we are a vastly underserved audience. we’re 51% of the population. the majority male executives think we don’t matter, don’t spend, don’t need to be marketed to"We are a vastly under-served audience. we're 51 percent of the population.
Bush pointed out that while girls were playing with Barbies when they were young,"y'all were busy playing with G.I. Joe toys." The fact that Hollywood made three live action
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