From spring offensive to charm offensive: The Taliban are working to woo tourists to Afghanistan

Afghanistan News

From spring offensive to charm offensive: The Taliban are working to woo tourists to Afghanistan
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A Taliban-run tourism and hotel management institute has opened its doors to students. What they lack in hospitality experience, they make up for in their enthusiasm to promote a positive side of Afghanistan. The Taliban are happy to help. Afghanistan’s rulers are pariahs on the global stage.

Afghans work in the garden of the renovated Darul Aman Palace in Kabul , Afghanistan , Wednesday, April 24, 2024. An Afghan works in the garden of the renovated Darul Aman Palace in Kabul , Afghanistan , Wednesday, April 24, 2024. Taliban fighters take selfies by the tomb of Afghan Kind Nadir Shah in Kabul , Afghanistan , Wednesday, April 24, 2024. Afghans work in the garden of the renovated Darul Aman Palace in Kabul , Afghanistan , Wednesday, April 24, 2024.

Saeed concedes there are obstacles for Afghan tourism to develop but said he was working with ministries to overcome them. Despite the challenges, Saeed wants Afghanistan to become a tourism powerhouse, an ambition that appears to be backed by the Taliban’s top leaders. Business school graduate Samir Ahmadzai wants to open a hotel but thinks he should know more about tourism and hospitality first.

The restrictions on Afghan women and girls weigh on overseas travel companies, who say they try to focus on the positive aspect of cultural interactions by making donations, supporting local projects or only visiting family-run businesses.

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