How a hand-painted work eventually becomes a ubiquitous pattern.
products are everywhere. Find party supplies at Target, bedding at Pottery Barn Kids, wallpaper at Anthropologie, and its eponymous stationery collections, well, all over. And they all bear the bright, playful patterns that have become the company’s calling card, each of which began with hand-painted art from Anna Bond, co-founder, CEO and chief creative officer.
Anna Bond Bond adds layers of color to her roses. Many of these shades might change once she scans the painting into Photoshop. Why roses? “I usually try to do a new floral pattern each season,” Bond says. After the success of the company’s Hydrangeas pattern, she wanted to create another that had a single flower type as a focal point. She drew inspiration from old books filled with specimen paintings and antique prints featuring roses.
“I always say that if someone were to go through all my original paintings, they’re not always that good-looking because they’re just made to scan,” Bond says. That means that she spaces out the components of the painting so she can easily manipulate different pieces. Sometimes, even the paint colors she chooses will differ from what she wants in the final product, because she’s using ones that are easier to work with in Photoshop.
“Some of it is putting those next to each other and making sure does something different,” she says. It also helps in terms of figuring out the scale. Roses “is pretty true to the scale I painted it,” she says. The Rifle team plays around with how to apply the pattern: “Okay, let’s put this on stationery. Maybe it has a mint background. Let’s try these other colors. What’s the font that’s going to go with that on the label?” Bond says. “And we kind of go through that process and start creating actual products with it and then sample those.”
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