From shoutout to sold out: Social media is the best avenue for small businesses

One social media story can pave the way for a brand’s victory | via FnBReport

In the US, an American Expressshows that small businesses generate 23 percent of their revenue from social media endorsements—that’s approximately $197 billion. It seems like simple Instagram Stories and tagged photos are now one of the best ways to get to know a brand, even prevent it from completely shutting down.reflect how consumers are becoming more discerning with their choices. Paid advertisements don’t always do the trick.

attention that contributes to the customer’s whole buying experience. Owners can give a more personal response instead of scripted, auto-generated answers. This direct connection is what gives small businesses a social advantage.

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