With fans spending micro-pennies (or less) to hear new music, there’s less pressure. “It’s a song-by-song world now,” says one major label exec.
recently put out a six-song EP,, that represents the first of three volumes that will fill out as an 18-track album. The options are wide enough that official press releases sometimes avoid distinguishing between albums and EPs, instead referring to a new release as an innocuous “collection.
That “digital single” reference is behind the range of options. When music was tied to physical formats, vinyl albums could hold only 22-23 minutes of music on one side before the sound quality began to deteriorate. CDs were limited to 79 minutes. Figuring out the right formula for a particular artist is more art than science, even though there’s plenty of data to work with. In the case of Wallen, who landed 35 cuts from his 36-songon the Hot Country Songs chart dated March 18, all the material was consumed by a ready public. But if a label is too aggressive and releases more songs by an artist than the audience desires, some of that music will likely get overlooked.
“People are listening at an alarming rate to a lot of music,” ERNEST says. “Giving them a chunk is like giving them a playlist for a month or two, depending on how long they want to listen.”
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