From ShawnMendes on Vine to CarlyRaeJepsen's 'Call Me Maybe,' we’re taking a look at some of the most popular artists who rose to fame via the web in the 2010s
, also known as Harry Bauer Rodrigues, is a trap/bass producer who released “Harlem Shake” via Mad Decent/Jeffrees in 2012. The song went viral partially thanks to the artist Joji , who used the song to create a viral craze on the Internet. He inspired fans to upload their own videos of their flash mobs, where they would wildly dance to the drop in unexpected locations.
Its simplistic, flirty lyrics and Jepsen’s bubbly performance is what made the catchy song so fun and infectious, even though it was initially meme-ified. Now, Jepsen’s video has over 1.2 billion views and she since then has gone on to release two critically acclaimed albums, 2015’s. She might have been seen as a meme at first, but now she has grown into an established pop singer with love-obsessed hooks.
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