The Vetements Spring 2023 presentation served up a cast of exaggerated characters with statement hair to match.
, met with each one of the models individually to discuss what their hair look would be. As a group, they drew inspiration from Gvasalia’s childhood memories, delving into sundry sources including the British punk scene, old Hollywood movie stars, and ’90s street style. As Gvasalia: “This collection is about my life, it’s about my childhood, and my first acquaintance with fashion. It tells you every single story.
“Guram makes me a better hairdresser because he pushes me to always go a bit further,” says Kuemin, who arrived at the preshow fitting with 200 differentin tow and pulled out all the stops for the extreme spiked styles, mixing together sugar water and beer for an old-school setting base subsequently cemented with blasts of.
It’s true that the Vetements show has always been fertile ground for extremes, but what do Gvasalia’s collaborators love most? “You still never know what to expect,” Taylor says.
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