The number of reality TV shows offered on streaming services has nearly doubled. “Nonfiction has a very faithful audience.”
Stories starring real people are attracting some of the world’s biggest celebrities, from the Obamas to Kim Kardashian, as nonfiction programming has become essential to companies aiming to build streaming services.
Unscripted shows and documentary projects tend to be cheaper to make than their scripted counterparts, offering the potential for bigger profits if they become popular. According to market-research company Reelgood, the cumulative number of reality TV shows offered on streaming services nearly doubled in the first quarter of this year when compared with 2020.to merge WarnerMedia with Discovery Inc.
ViacomCBS Inc. CEO Bob Bakish, who is trying to build out his company’s streaming service Paramount+, recently dubbed unscripted programming “the fastest-growing genre in streaming.” The company spent $15 billion on content last year and has made nonfiction a priority with shows such as the tattoo artist series “Ink Master” and docuseries “From Cradle to Stage,” directed by Foo Fighters lead singer Dave Grohl.
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