The beauty industry is witnessing a shift towards personalization and multi-step routines. Mood-based fragrances and perfume layering are gaining popularity, while body care is expanding beyond the face to include scalp and body treatments.
, for instance, which has oscillated in and out of mainstream attention in the U.S. over the last decade but is now having its biggest moment yet — and doesn’t look to be stopping anytime soon. Or Ozempic, the weight management medication which seemingly sprung into the public lexicon overnight and has since continued to rise and rise.
Among those leading the pack: Anua, best known for its affordable and efficacious toners; Mixsoon and Beauty of Joseon, thanks to its über-SPF which has in fact sparked a preference toward Korean sunscreens for their advanced UV filters among many TikTok-influenced beauty consumers., told WWD of why she opts for Korean sunscreens: ” “Sure, we have perfectly passable sunscreens here in the U.S.
She was in fact using Medicube’s signature Booster Pro device, billed by many as their key to “glass skin” and one of the latest multifunctional at-home facial devices to make a splash. The wand offers microcurrent, LED, EMS and sonic vibration capabilities to boost skin elasticity, increase facial skin care absorption and facial contouring.
“These medications are the most effective thing we’ve ever had for acute treatment of obesity,” said Dr. Alexandra Sowa, obesity expert, founder of GLP-1 support brand SoWell and author of “The Ozempic Revolution.” Then there’s Maed Beauty, a new brand by actress and model Denise Vasi comprising a four-step lip routine — a polish, serum, balm and liquid lipstick — which is slated to enter Sephora soon. When it comes to lip, the conclusion of the last few years has been clear: the more, the merrier. And that applies to not just the number of players in the space, but also the formats of the products and potentially, the multi-step routines they enable.
Beauty Trends Fragrance Perfume Layering Mood Scents Body Care Skin Care
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