From Memes to Music: How Jay Versace Landed On a Westside Gunn Album

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From Memes to Music: How Jay Versace Landed On a Westside Gunn Album
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The comedian and actor responsible for countless Vine loops discusses his career pivot to beatmaker

album, I’m never listening to him again,’” Versace laughs over the phone. “People were really like, ‘Has it really came to this?’ Just because I do comedy doesn’t mean that comedians don’t have talent. Being a comedian is a talent in itself. I was a little bit upset about just thinking, ‘This is what people think?’”

But it turned out Versace knew exactly what kind of beat Gunn liked. The aptly named “Versace” is indebted to the dusty loops that filled Walkmans and cinderblock-esque boomboxes for the bulk of the ‘90s, a decade Versace was only alive for the last two years of. The assuredness of the production belies the reality that it was one of the first beats Versace ever made. “It’s like an old beat of mine from my computer,” he explains. “It’s that loop, but it’s completely different.

His SoundCloud began to fill with the type of atmospheric, lo-fi music that sounds closer to YouTube’s “lofi hip hop radio – beats to relax/study to” than the Spotify’s Today’s Top Hits. The influence of Versace’s musical idols like Jay Dilla to Madlib is apparent in his work. “I’m actually a really big fan of Retch,” he admits. “When I first was able to have a cellular device in my hand, Retch was one of the first people I ever listened too… That’s kind of how people from Jersey communicate. To the rest of the world, it’s really harsh, but I understand it. At the end of the day, it wasn’t any malicious intent behind it. We still follow each other.”

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