Can you guess who it is?
Despite his hilariously relatable content, a cold water swimming enthusiast has beaten Lewis Capaldi to be crowned Scotland’s most influential TikToker.
Communications agency Spey has named him top in its list of Scottish influencers on the video app, beating ex-Love Island star Paige Turley, who came second, creator Lewis Buchan, who came third, and Forget Me singer Capaldi, who was ranked sixth on the list. Founder Jennifer Robertson said it was a “diverse list” this year and demonstrated the “impact of posting about issues that really matter to you”.
“His posts about our breathtaking landscape and waters have also performed really well – in particular, his post where he filmed in the depths of Loch Ness went viral and helped him reach an audience of over four million.Mr Maclean, who goes by the username caldamac on the platform, had an engagement rate of more than 56% among his 257,500 followers, meaning his posts are liked and shared more often by those who see them than any of his fellow Scots on TikTok.
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