If you want your upcoming album promoted on a huge platform, go to “Amazon Music Live.” Some of the industry’s most popular performers, including Megan Thee Stallion, Ed Sheeran and J Balvin, have graced the stage during the weekly concert series that normally airs after the NFL’s “Thursday Night Football” contest on Prime Video.
This image provided by shows Jelly Roll performing at Amazon Music Live in Los Angeles on Oct. 3, 2024. J Balvin performs during the Amazon Music Live Concert Series 2024 at East End Studios on Nov. 7, 2024 in Glendale, California. Gunna performs at Amazon Music Live Concert Series 2024 with Gunna at East End Studios on Nov. 14, 2024 in Glendale, California. Twice performs at the Amazon Music Live Concert Series 2024 at East End Studios on Nov. 21, 2024 in Glendale, California.
TWICE has performed inside major stadiums like MetLife and SoFi Stadium. But “AML” helped introduce them to first-time listeners, while also promoting their upcoming 14th mini-album “Strategy,” releasing Dec. 6. “I was overwhelmed. Got nervous,” said Jelly Roll, who was floored after he initially walked through the Tailgate Experience at theThe experience offers a variety of attractions including flat-screen TVs above a massive circular bar, a spacious VIP section, photo booth, themed locker room, digital bonfire, featured vehicle, jersey patch station and a towering football toss game. All of this is set to the music of the week’s concert series performer blasted through loudspeakers.
But predicting a year out? That’s a tough play when album releases are anyone’s guess. They use their label connections and instincts to keep them ahead of the game and ready to pivot and lockdown the artist with the next big release. “We’re very active,” he said. “We’re always in communications with artist’s teams and people are reaching out to us too. ... We’re in constant conversations with the industry.”Following a high-stakes “Thursday Night Football” matchup is plenty of pressure. But pulling off a live major concert after a big NFL showdown? That’s next-level intensity.
“We immerse them into what they are about to see,” he said. “That is a moving target. You have a very large audience watching football, and then we have direct communications to the control room broadcasting that and they are giving us real time updates.”
J Balvin Big Sean Halsey Snoop Dogg Megan Thee Stallion Ed Sheeran Music North Carolina NFL CA State Wire Football Amazon.Com Inc. Keith Urban Arts And Entertainment Music Videos Television Skylar Grey National Football League Sports Machine Gun Kelly Kendrick Lamar NFL Football Kane Brown Drake Lil Baby Media And Entertainment Industry Jhene Aiko
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