Steven El Gidi, a former athlete turned cheesecake entrepreneur, shares his inspiring journey from summer festival stands to opening his first permanent cheesecake and coffee shop, Drizzle Cheesecakes, in Irving, Texas.
Drizzle Cheesecakes owner Steven El Gidi 's journey began in Libya before finding a home in Canada. His entrepreneurial spirit took a sweet turn during the COVID-19 pandemic. What started as a summertime side hustle selling cheesecakes at festivals evolved into a daring ambition: to conquer Six Flags Over Texas . Undeterred by his lack of Texas experience, El Gidi embarked on a mission, scouring online for every email address of someone working at the renowned theme park.
He boldly reached out, proposing his decadent desserts for their popular Holiday in the Park event. Time was of the essence, and El Gidi knew he had to act quickly. He booked a flight to Texas, ready to impress park officials with his cheesecake creations.El Gidi's ambitious plan paid off. He secured a spot at Holiday in the Park, showcasing his unique cheesecakes to a captivated audience. His entrepreneurial success continued to soar when he entered the State Fair of Texas competition, where his Biscoff Delight cheesecake garnered widespread acclaim, clinching a prestigious award. Lines stretched for hours as eager fairgoers sought out his signature cheesecake on a stick, drenched in rich Belgian chocolate. The State Fair competition provided invaluable exposure, propelling El Gidi's brand into the spotlight.Riding the wave of his success, El Gidi took the next step in his culinary journey: opening a permanent cheesecake and coffee shop, Drizzle Cheesecakes, in Irving, Texas. This marks a significant milestone, allowing him to offer his delectable creations year-round. His shop, a former Freshii location near the Toyota Music Factory, boasts a 'calm and inviting' design, according to El Gidi. Drizzle Cheesecakes features six unique cheesecake flavors, all based on a classic New York-style recipe. Each slice is meticulously crafted with toppings like salted pretzels, Oreos, and chocolate, guaranteeing a delightful sensory experience. El Gidi's entrepreneurial journey is a testament to his unwavering determination and passion for creating delectable treats that tantalize taste buds and bring smiles to faces
Business Cheesecake Entrepreneur Steven El Gidi Drizzle Cheesecakes Texas Six Flags Over Texas State Fair Of Texas New Business
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