Nick Jonas for president? The singer and entrepreneur talks launching a popcorn brand and why friends refer to him as Commander-in-Chief when it comes to business.
“The fact that on the last tour, we were able to launch the popcorn, bring it to forty-something shows across the U.S. and then have our fans blow it up in this way was a really special thing for us,” Jonas tells.
“We really don’t take that for granted for a second, just the investment that they’ve placed in us over many years, and the fact that they continue to show up and show so much support, means the world to us.”While he’s been pitched dozens of food and beverage brands in the past , the singer said he holds a special affinity for this one, since it stemmed from memories that go back more than a decade. “About ten years ago I had a solo show in Bethlehem, Pennsylvania that got rained out,” Jonas explains, “and so I hit up my friend, Greg [Garbowsky, a bassist and songwriter who has worked with the Jonas Brothers] to be like, ‘Hey man, I’m in your parents’ area, are you around to hang out?’ I went over to their place and Rob was there and asked if we were hungry,” Jonas continues. “He came back with a brown paper bag that he shook up with popcorn he had just made, and I fell in love with it the moment I tried it.” To hear Rob Garbowsky tell it, the “popcorn thing” was just something he did for fun, having learned to bake and cook from his mother at a young age. “My educational background is engineering,” Garbowsky says, “and I’m working in corporate America right now, which is pretty far from the popcorn world. But I’ve always loved being in the kitchen and experimenting with spices and flavors and this is just another vehicle for that.” For a few years before Rob’s popcorn became “Rob’s Backstage Popcorn,” Garbowsky would make a batch for the Jonas Brothers whenever the group came through the East Coast. It quickly became a staple on their backstage rider, and gained a following within their bandmates and crew. “Cut to a couple years ago to our ‘Happiness Begins’ tour and Rob brought a bunch of popcorn to our shows and the brothers all fell it love with it and it basically became a staple at Jonas Brothers shows for that ninety-show run,” Jonas explains. “And I said to Rob, ‘I would love to actually turn this into a business one day.’ And about a year and a half ago, we started the process with just dialing in the recipe and finding our partners and it’s been incredible.”
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