50 Cent: Bulletproof is really just the tip of the iceberg that is his strange past in licensed game development.
, is about literally drinking your way out of hell—but once upon a time he had to morph the forsakeninto a sensible video game.
If things broke differently, Krankel might be a film producer today. His first real job was a production assistant role at Disney, where he worked on movies like Tarzan and Toy Story 2. It was 1999, he was 20-years old, but he already felt like he had hit a wall."I was in a spot where I didn't have a path to the career that I wanted," remembers Krankel.
There was something going on in development at that time where people were throwing darts at the wall and seeing what would stick, even if it wasn't executed perfectly.There are parts of Krankel's body of work that seem downright hallucinogenic. I mean, seriously, how does anyone design a Desperate Housewives game for PC and then sell it? This was in 2006, when the only way to buy into the gaming business was by pressing discs.
"Then they say, 'We really paid attention to that game when we were starting the studio.' That was a nice feather in the cap." Still, Krankel can't let go of a certain amount of nostalgia for his licensed games origin story. For many developers, that's a familiar melancholy. A Grinch, or Desperate Housewives video game, released by physical media into brick-and-mortar Gamestops, simply doesn't exist anymore. They represent the death of a whole economic category of video game that's now mostly relegated to mobile app stores.
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