Tapping into the brand's rich history with America's favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year's baseball season in professional ballparks across the country and through a donation of $5 or more to the Women's Sports Foundation.
"We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress," said Tina Mahal, vice president, marketing at Frito-Lay North America."Cracker Jack has been part of sports for over a century, as records were made and rules changed.
"As a young girl, I remember being inspired by athletes and artists who looked like me," said Normani."They made me believe that I could also achieve greatness as I watched them break barriers for women. I'm proud to be part of a campaign entrenched in inclusivity and empowerment because it's vital for young girls to see themselves represented and join in on the celebration of the achievements made by the women before them.
Truly embodying the campaign's mission, the team behind this initiative is led by women and underrepresented creatives. In addition to Ahanonu, the Cracker Jill™ campaign is fueled by powerful female and non-binary voices, including the"Take Me Out to the Ball Game" creative director, Ro Haber, the entire film crew, and the Cracker Jack® team.