WarnerMedia reportedly shelled out more than $400 million to bring Friends to forthcoming streamer HBOMax, but the classic sitcom may not be the service’s biggest draw
Original programming will also be a key subscription driver for HBO Max, with 25 percent of respondents indicating that they would be more likely to subscribe to the service based on its mix of new TV shows.
So far, WarnerMedia has largely focused its HBO Max marketing on the breadth of the content offering, with an ad campaign that uses the slogan, “Where HBO meets so much more.” But there is also value in promoting individual properties. Just 13 percent of people correctly identifiedreunion special could help boost awareness around the show’s new home. Hollywood Reporter
/Morning Consult poll conducted in in late March. Among those polled, 5 percent said they would be very likely to subscribe and 11 percent said they would be somewhat likely. The interest improved by 3 points, however, after HBO Max’s content offering and price point was explained. Another question that Morning Consult looked at was how people’s existing streaming habits impact their interest in subscribing to new services. Netflix and Disney+ subscribers, for instance, are more apt to say that they are likely to subscribe to HBO Max. Among Netflix subscribers, 26 percent of respondents said they are more likely to sign up for HBO Max, and among Disney+ subscribers, 34 percent indicated the same.
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