While France has a deep-entrenched cinema tradition, drama series have been gaining tremendous ground within the country’s cultural landscape within the past few years, with some of the country’s b…
While France has a deep-entrenched cinema tradition, drama series have been gaining tremendous ground within the country’s cultural landscape within the past few years, with some of the country’s biggest producers, stars and filmmakers venturing into ambitious television projects. The 3-month-old merger of UniFrance and TV France Intl., the country’s film and audiovisual promotion organizations, into a single entity is probably the best illustration of this blended world.
Michael Gentile, a well-established film producer whose three-year old television banner The Film TV has delivered several buzzed-about shows such as Julie Delpy’s “On The Verge” for Netflix and “Jeune et golri” for OCS, said the TV landscape is a “new El Dorado” where there are now greater opportunities, creatively and financially speaking, than in the film world which he says he’s experiencing a “post-pandemic depression.
“On these shows, directors got to collaborate with other talent, creators and make it their own with their signature style,” says Lewi. “UniFrance has an expertise in shining a light on artists overseas, not just for the industry but also for general audiences; and we’re looking to replicate these activities to promote series and talents,” says Michel, who is working hand-in-hand with UniFrance’s managing director Daniela Elstner to build synergies.
“French artists are going back and forth between films and series; and as Tahar Rahim recently said in an interview, these two media aren’t canibalizing each other but rather creating more opportunities and that’s why it’s such an exciting time to work with talent.
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