French Fashion Federation Draws Up Plans to Help Emerging Labels

“Emerging brands are being hit hard by the COVID-19 crisis, which is endangering the entire economic fabric.”

PARIS — Moving to stem the tide of destruction from the coronavirus, France’s Fédération de la haute Couture et de la Mode, the country’s governing body for the fashion industry, is setting up an action plan to support emerging brands, including helping them navigate aid from the French government.

“They find themselves in a fragile position, having to overcome this situation, deal with insufficient working capital, anticipate the accelerating structural changes and innovate in their methods,” it continued. The federation is tightening its partnership with the Institut Français de la Mode to give emerging brands that it supports access to courses at the fashion school.

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