French singer-songwriter Chanteuse Yseult spoke to WWD on why her LOrealParisUSA ambassadorship is a big deal.
The French singer-songwriter Yseult was named an international spokesperson for L’Oréal Paris in June.
“But right now, I feel I’m not alone anymore, because I see the efforts the brands are doing to add more inclusivity and more diversity in the culture — from cosmetics to cinema. We live in a good time, I guess, because everything is changing for the positive.” The 26-year-old is also taking on the music industry. While many in the U.S. are reexamining the power dynamic of the way young female artists have historically been treated, in France, the industry faces the same systemic problems. Yseult decided to bypass all of that, move to nearby Brussels and launch her own record label. She said old ideas of strength and power are outdated in 2021, adding: “We give birth to men, you know.
At this point, it’s safe to say she’s a fashion darling. Last summer, she featured in Balmain sur Seine, Olivier Rousteing’s socially distanced couture collection, which brought a floating fashion show to Paris. Yseult stole the show. She sang live, dressed in all white, while models posed on mirrored squares. The whole thing was livestreamed on TikTok and praised by Beyoncé afterward.
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