Register to join the Sunday Times Gen Next digital series in a conversation on the socioeconomic value of supporting home-grown products and brands in SA on June 30 at 10am.
Join the conversation on buying and creating local brands for SA’s youth on June 30 at 10am.There’s something about international brands that seems to hold a certain cachet and appeal for South Africans. expensive imported products over our own locally produced products that are often of far higher quality.
It could be that we perceive the quality of production and technology to be better than our own, or perhaps it's because lavish campaigns and budgets targeting our market give these companies and their products added visibility and status.outh perceptions of brands are shaped what they’re exposed to on a daily basis — whether it’s through music, television, online, or on social media through influencers.
Brand surveys frequently reveal that today’s youth aspire to own branded items that are, for the most part, imported. And expensive.Post-Covid, fewer families will be able to splurge on branded items as they may have in the past. Thousands of businesses in SA will be need every bit of support they can get.
We need to change our mindsets — we need to embrace “local is lekker”; we need to support, nurture and buy proudly SA goodsBy failing to appreciate the value of our own creators, innovators, designers, suppliers, producers, farmers, machinists and entrepreneurs, we are dealing our local economy another crippling body blow. And we’re doing a disservice to our children who will have nowhere to turn if we don’t create a thriving, sustainable economy to support the talents of our own people.
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