Register for the online discussion taking place on May 22, 10am
Thulani 'LighteR' Sishi from Big 5 Esports warms up before their final CS:GO match at the VS Gaming Masters tournament at Comic Con, Johannesburg.If you’ve been browsing TV channels in the hope of catching a live game during lockdown, you’ll have been sorely disappointed. Unless you’re into watching professional darts , the menu has been short.
The need for humans to compete is wired into our DNA, so the lack of physical opportunities and opponents available during lockdown to test our wits and skills against, has left a significant void in many people’s lives. Especially the lives of SA’s youth. Enter esports. Never has a moment been more ripe for adults and children to discover the joys of online sports-play. In fact, esports has become so popular that online leagues are flourishing and attracting thousands to watch and compete. The thrones we’ve left behind in our traditional sporting arenas are being usurped in the virtual space.
What we’re learning, especially during lockdown, is that esports and gamification present prospects for brands to breathe new life into their marketing strategies and engage with the youth through one of their favourite pastimes. Sunday Times Gen Next
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
FREE | Join the Sunday Times Gen Next conversation on using esports and gamification to engage the youthOn Friday, May 22 at 10am, join Bongani Chinkanda, HDIYouth CEO moderating a Sunday Times Gen Next online conversation with Julia Robson (eSports personality and gamer), Bronson Mokabela (Digigage) and Thendo Mukhavhuli (YouTuber, digital artist).
Read more »
Join the next ‘How She Does It’ conversation with Wits engineering professor Estelle TrengoveWATCH LIVE | At 2pm today, join AspasiaKarras as she finds out more about WitsUniversity engineering prof Estelle Trengrove’s journey in a field that is critically relevant in today’s switched-on tech economy. HowSheDoesIt
Read more »
What turns advertisers on to radio? Join a free online discussionJoin us online for our second The Radio Awards in conversation with Arye Kellman, Nada Wotshela (SABC), Chris Botha (Park Advertising) and Lloyd Madurai (Hot 91.9 FM) as they look at what turns advertisers on to radio? ArenaEventsZA
Read more »
'Debt-free' SABC to lose R1.5bn due to Covid-19, parliament hearsThe SABC is “conservatively” projecting a budget shortfall of R1.5bn in the current financial year as its advertising revenue drops significantly due to the economic impact of Covid-19.
Read more »
Kenyan boy invents hands-free hand-washing machineNine-year-old Kenyan Stephen Wamukota has invented a hands-free hand-washing device that is operated using foot pedals and is made entirely out of wood
Read more »
Free State ready for level 3, but not Bloemfontein – NtombelaNtombela indicated during Tuesday's briefing that the province, as of 19 May, had 165 confirmed cases, with 115 recoveries and six deaths.
Read more »