The man behind Anthony Joshua wants to move the business beyond its high-profile founders, the Hearn family, and outmuscle its ‘dinosaur’ rivals
The man behind the former heavyweight champion wants to move the business beyond its high-profile founders, the Hearn family, and outmuscle its ‘dinosaur’ rivalscould soon have another show to get excited about – starring Frank Smith, the boyfriend of Emily Eubank, who is daughter to eccentric former pro Chris Eubank and sister to current middleweight
Staging contests can be unpredictable, with hyped matchups often postponed, but the rewards are evident: a mooted sale of a stake in the group could value it at £800m. Any deal could cause contention between Barry – the Essex boy who transformed the fortunes of a string of unfashionable sports and has long resisted outside investment – and his son, whom Smith calls the “best salesman in the world”.
Although he now draws up multimillion-pound contracts and stages glamorous shows, he still leans into the image of a whippersnapper errand boy. “We don’t always have the best relationships in boxing,” says Smith understatedly, later referring to Warren as a “deluded old dinosaur”., and Chris Eubank Jr, emulating their fathers’ famous bouts in the 90s. It broke the ticket sales record but was postponed at the last minute after Benn
“Every other sport we’re involved in … if a player pulls out, the tournament goes ahead. The world darts championships sells 90,000 tickets in a few hours, eight months in advance, and you don’t know who’s playing. With boxing, it’s near impossible. But we’re working with DAZN, with their subscription mechanics, looking at trying to announce five or six months in advance, which we never would have done in the past.
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