Last weekend, Francesco Ragazzi invited Interview to the Miami Grand Prix, where his Milanese streetwear label is making racing chic again.
by the brand, a diamond-encrusted Baltimore Ravens pendant hanging from his neck. Immediately, my curiosity was piqued.
RAGAZZI: I’ve always been a fan of Formula 1 because I grew up watching races with my father. But I think everything changed with. They gave me a second chance to go back and watch it, but it also brought a new audience. Kids started watching it and became interested in the sport, all the new races. So I think this is a way of speaking to a new generation of Formula 1 fans with Palm Angels. All the big sponsorships are almost impossible for a brand like Palm Angels.
RAGAZZI: Well, we also wanted to change the idea of merchandise. All the Formula 1 brands, they’re cheap merchandise. We wanted to step away from that and do a sort of a collection that feels like sportswear but refined, something you can wear at the race but alsoNEVINS: Right. You mentioned watching F1 with your dad as a kid. What do you remember about that?
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