Fragranced watches are the future, predicts Vacheron Constantin at Watches and Wonders 2024

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Fragranced watches are the future, predicts Vacheron Constantin at Watches and Wonders 2024
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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.

Concept watches are a fascinating thing, allowing brands to flex their technically accomplished muscles, and have a little fun free from the normal restraints of wearability and mass appeal. They also invite a spirit of collaboration, something seen most clearly here in Vacheron Constantin’s partnership with fashion designer Yiqing Yin.

In concept watch ‘Égérie – The Pleats of Time’, haute couture, horology and perfumery unite for one-of-a-kind creation, unveiled at2024. A fragrance created with master perfumer Dominique Ropion, featuring notes of lavender and orange blossom, tuberose and ylang-ylang, infuses the strap, released randomly as the strap rubs against the skin, in line with the movement of the wrist.

W*: Pairing the notion of time with the nostalgic sense of smell makes for an interesting juxtaposition. How does celebrating this sense with the watch build on Vacheron Constantin’s philosophy?Pairing the intricate world of Haute Horlogerie with the nuanced artistry of Haute Couture and the evocative realm of Haute Parfumerie is a testament to the profound connection between time, emotion, and craftsmanship.

By joining forces with perfumer Dominique Ropion and myself, Vacheron Constantin embarks on a multidimensional exploration of time's essence. Through a blend of olfactory and sculptural dimensions, we craft a sensory experience that transcends the boundaries of traditional craftsmanship, inviting reflection on the interplay between memory, imagination, and the eternal passage of time.

The simplicity of the dial allows for a focus on essentials, with the 'pleats' pattern serving as a recurring motif both on the watch and the accompanying dress. This motif not only adds visual interest but also symbolises freedom and expressiveness. It transforms the initially flat surface into a dynamic space that breathes and evolves, mirroring the emotional and sensory nuances of time itself.

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