Fox CEO Lachlan Murdoch announced on Monday the media company’s upcoming streaming service, named Fox One, will launch ahead of the NFL season.
Fox will launch its upcoming direct-to-consumer streaming service, to be called Fox One, ahead of the NFL season.The company announced last quarter it would offer its own streaming app after efforts were dropped to launch Venu, a joint venture sports streamer.
will launch its direct-to-consumer streaming service, to be called Fox One, ahead of the National Football League season later this year.Fox CEO Lachlan Murdoch unveiled the name and timing of the company's upcoming streamer during a quarterly earnings call Monday. While Murdoch didn't give specifics on pricing, he said during Monday's call it would be in line with so-called wholesale pricing, meaning it would be similar to what pay-TV distributors pay to offer its channels. Cable TV subscribers will get access to the service at no additional cost, Murdoch said."It would be a failure of us if we attract more connected subscribers...we do not want to lose a traditional cable subscriber to Fox One," said Murdoch. He added the company is doing everything"humanly possible" to avoid more subscribers fleeing the cable bundle.The media company, known for the cable TV channel Fox News and its sports offering on broadcast and cable, had been on the sidelines of streaming compared with its peers. While the company has the Fox Nation streaming app and free, ad-supported service, Tubi, it has yet to offer all of its content in a direct-to-consumer offering., abandoned efforts to launch Venu, a joint venture sports streaming app. Fox was the only one out of its partners without a subscription streaming app already in the market.Disney's ESPN has its ESPN+ app and is developing a new flagship streaming app that will reflect the content on its cable TV network. The company will unveil further details on the app this week. CNBC
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