Though Fox is outwardly bullish about this winter World Cup, the truth is it’s hard to predict exactly how viewership is going to shake out.
There is some possible precedent, though. Speaking to Pro Soccer Wire, Dr. Jon Lewis, founder of Sports Media Watch, compared the potential World Cup ratings to the pandemic-altered year of 2020, when almost every sporting event was moved to a different time of year than normal. He also brought up the 2000 Olympics in Sydney, which took place in September rather than the summer.
Kickoff times also play a major role in an international event’s success in drawing viewers. This World Cup isn’t perfect in that department, especially for west coasters, but it could be worse. Notably, all three U.S. national team group matches will take place at 2 p.m. ET, including the Black Friday showdown against England.
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