(Bloomberg) -- Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump.U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to
-- Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump.
Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. “We ran our ad on Fox television for one week and online for two because we are aware that the president watches that channel and often reacts to it,” said Paul Winters, a spokesman for the board.
According to Advertising Analytics, other Fox programs attracting political ads inserted into spots reserved for local programming in the Washington market included “Tucker Carlson Tonight,” “The Ingraham Angle,” featuring Laura Ingraham, and “Hannity” featuring Sean Hannity -- all of which have attracted presidential tweets.
Trump-seeking ads aren’t limited to business topics. After a gunman espousing anti-immigrant views killed 22 people in El Paso, Texas, Democratic presidential candidate Julian Castro bought time on Fox & Friends in Bedminster, New Jersey, where Trump was staying at a golf club he owns. Fox & Friends has been the top-rated morning show in cable news for 214 months in a row, according to Nielsen ratings.
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