With such high costs following the $1.2 billion defamation settlement, will Fox really repeat its strategy when confronted with falling ratings?
Murdoch’s legacy was at stake. Unlike the UK hacking scandal, where news executives were blamed, records show he was directly involved in Fox News management pushing lies to stop the fall in ratings, initially caused by Fox calling the election for Biden.
“This week we continue to see extremely high levels of conservative discontent towards Fox News both on social media and in the pro Trump commentariat. Roughly half of the top 100 tweets and a third of the top 100 Facebook posts mentioning Fox News were from angry conservatives criticising Fox or threatening to boycott the network,” the protection unit said.“We are continuing to monitor conservative and regular viewer sentiment towards FNC using tracking data from YouGov.
“While Fox has the balance sheet to withstand this, the near-term overhang will likely preclude any multiple expansion and more shareholder friendly capital deployment such as share repurchases,” says Ms Reif Ehrlich. “There was a danger that Fox News, which is the cash cow of the operation now, was going to start to make a lot less money,” says Neil.“So they changed the journalism, they moved on to disinformation, to boost the ratings. That was the reason, it was nothing about good journalism or correcting the record. It was to protect the share price, and the money they were making,” Mr Neil told CNN.
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