FOX CEO Lachlan Murdoch reveals why the network didn't renew the rights for WWE SmackDown
WWE recently revealed that SmackDown would be moving to USA Network in 2024 after its deal with FOX expires in the fall, but it wasn't known exactly why the two sides didn't continue their partnership. Granted, WWE has had a long relationship with NBCUniversal, but the change-up was still slightly surprising. FOX CEO Lachlan Murdoch has now addressed why the partnership didn't continue , and the reasoning comes down to advertising revenue.
🔈 Fox CEO Lachlan Murdoch on why Fox didn't renew rights to WWE Smackdown, from Fox's earnings call this morning. — Brandon Thurston November 2, 2023 When the FOX deal is up, SmackDown will move over to USA Network, though Monday Night Raw and NXT won't be sticking around on USA, as they are also looking for new homes. In the press release that accompanied the SmackDown move announcement, WWE and NBCU couldn't be happier about bringing SmackDown under the USA umbrella.
"It's a privilege and thrill to continue NBCU's decades-long partnership with WWE which has helped cement USA Network's consistent position as the top-rated cable entertainment network in live viewership" said Frances Berwick, Chairman, NBCUniversal Entertainment."With Friday nights on USA, primetime specials on NBC, and the WWE hub on Peacock, we'll continue to use the power of our portfolio to super-serve this passionate fanbase.
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