As holiday shoppers gear up for celebrations, they're preparing for a season that will look noticeably different than a year ago.
, which is a big change from where we were in 2019. But we expect our digital business to track very strongly all the day through the holiday ... and we are ready for all of the expected traffic that's going to start [in stores] at 6:00 a.m. the day after Thanksgiving."
Online sales in the United States are projected to rise 10% to $207 billion, according to Adobe's digital economy index. That's after a massive pandemic-driven runup of 33% last year. Adobe has been tracking more than 100 million products online across 18 product categories on the internet. Stories about the supply chain and backlogged ports are likely contributing to more people shopping in stores rather than online, when possible, he said. And after an unprecedented surge in e-commerce spending last holiday season, it was likely that the growth was going to slow, Pandya added. Still, Adobe predicts this will be the first holiday where online spending will top the $200 billion mark.
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