I am a leading expert on the business side of women’s sports and a thought leader around gender equity in sports. In 2020, I founded the women’s sports business media outlet, GOALS, and launched The Business Case for Women's Sports podcast, presented by Ally - which was named 2024’s Best Women’s Sports Podcast by Hashtag Sports.
of broadcast rights fees compared to men’s sports, four major brands just made a public pledge to invest big in women’s sports.- which is a first-of-its-kind platform - has four founding members including AT&T, Capital One , Cisco and Deloitte , who have united to advance strategic efforts around women’s sports.
Even though women’s sports have experienced a remarkable 300% growth in just three years when it comes to fans, viewers, and customers, women’s sports are still underinvested in. A recent report from Gather revealed that onlyThe Collective at WassermanSurprise Elon Musk Endorsement Suddenly Sends Bitcoin And Crypto Prices Higher
Despite these barriers though, the survey also found that 93% of brand leaders are optimistic about the future growth of women’s sports, and almost every brand that is currently spending in women’s sports anticipates increasing in their investments over the next five years. “Our goal is for our sports sponsorship portfolio to be a reflection of our corporate purpose, and this commitment is not only the right thing to do but makes smart business sense,” said Carrie Palin, Senior Vice President and Chief Marketing Officer at Cisco.
Cisco Capital One AT&T Women's Sports Sports Business Athena Pledge Women In Sports
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