After nearly a decade, the Black Bourbon Society is coming to an end. Founder Samara B. Davis reflects on the origins and impact of the group in the spirits industry and cultural landscape.
with the intent to create a connection between the whiskey industry and Black bourbon enthusiasts, a segment of consumers long overlooked by many producers. Through aand engagement via social media platforms, event partnerships, workshops, and educational sessions, BBS brought the often-exclusionary world of limited-edition releases and private tastings to a community that sought direct engagement.
“We became the bridge for the brands to this new demographic and helped to build awareness on all fronts,” says Davis. “It wasn't just for a Black consumer to learn more about the spirits industry and to have deeper insight, but it was really to help brands see us as real and valued consumers.”When Davis started BBS, she juggled local meetups in the Bay Area, where she lived, while she worked to expand the group to Atlanta.
This year, the couple will celebrate their 30th wedding anniversary, and the society and Bourbon Boule have added “another layer of excitement” to their marriage. “The society didn't just introduce us to the finer nuances of bourbon, but it also provided a platform for us to enjoy this journey together and enhance our bond,” says Danzie Jr.
As the country began to reopen after the pandemic lockdowns, BBS further leaned into its mission to promote diversity and inclusion in the spirits industry. “That’s when brands started realizing that we not only have this audience that we connect with on a 24-hour basis through a Facebook group, but we also have the expertise to create these amazing experiences in person for audiences and brands,” says Davis.
“My future in whiskey will evolve quickly, and it won't just be in whiskey, it will be in all spirits,” she says. “There's also something bigger calling on my life that must be universal, and it's a bigger message for society. My life purpose is about redefining and reshaping society. Bourbon was just a catalyst for me discovering and figuring out who I was as a person. And now, my contribution is to help other women find that, too.
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