Continuing its battle with Apple and Google, Epic Games wants to attract 100 million new installs on mobile devices by the end of the year.
By the end of the year, the company wants to attract 100 million new installs on mobile devices, which are responsible for half of the $188-billion games market.
Epic Games has spent “hundreds of millions of dollars” battling Apple and Google over their app store practices, Sweeney said. An Apple spokesperson said in a statement that it takes 5 steps — not 15 — to install an alternative app store. Mobile had been the fastest-growing segment in gaming, but worldwide downloads in the second quarter were down 6% from a year earlier to the lowest level since before the Covid-19 pandemic, according to an August Despite the headwinds, game developers are interested in sidestepping Apple and Google’s fees with alternative stores.
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