AWS and Formula 1 have celebrated multiple key achievements in recent years, including the development of a next-gen F1 car and enhanced fan viewing experiences.
Formula 1 and Amazon Web Services have been partners for more than six years. But, that longstanding partnership is now set to reach new heights as the popular sports league and the leading tech company will leverage AWS tools to develop a generative artificial intelligence-designed trophy for the upcoming Canadian Grand Prix. The first-of-its-kind approach to the trophy for the highly-anticipated event is expected to help increase creativity.
did its homework as the organization explored an F1 AI-inspired trophy. The company drew inspiration from the research that backed the development of a next-generation F1 car in 2022. The innovative car utilized AWS cloud technology to help formulate its design. As for the trophy, a UK-based silversmith was tasked with blending the latest technologies with F1 traditions as the highly-coveted prize was crafted.
Fans will also be able to play an important role, as Formula 1 and AWS will provide a first-hand, generative AI experience where participants can take advantage of a unique opportunity to design a customized trophy. The 'PartyRock' F1 trophy generator will be at fans fingertips, and users can use the platform to show off their creativity and compete for a trip to a Grand Prix in the 2025 FIA Formula One World Championship.
Elsewhere, F1 is working closely with AWS to better pinpoint and address the underlying cause of technological issues that sometimes happen off-track while races are taking place via the application of generative AI to the exercise of root cause analysis . 'For over six years, AWS has been an invaluable partner, revolutionising the use of data to enhance how we operate across the sport.
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