The veteran advertising executive will work as a senior advisor to the company, overseeing integrated brand and marketing efforts.
The advertising executive, who most recently jumpstarted Netflix’s ad business and before that ran advertising for Snapchat, will become a senior advisor to Michael Rubin’s sports-focused holding company.
Gorman will oversee integrated brand and marketing efforts for Fanatics, building a new advertising and brand partnerships strategy that touches all of the company’s divisions, including Commerce, Collectibles, Sportsbook, Fanatics Live and Events, which includes the recently-launched Fanatics Fest.Her role will include both marketing Fanatics and its various businesses, and also helping the company develop a cohesive and unified advertising strategy.
The executive will advise Fanatics chief strategy officer Tucker Kain and split her time between New York and Los Angeles.alongside Peter Naylor to help the streaming giant create it ad tier from scratch. The company would cut a deal with Microsoft to get its ad tier up and running in a matter of months.
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