'My favorite part of my day is my donkey hug,' the former executive told CBS News.
The pandemic caused many people to reevaluate their careers — including a former media executive, who said goodbye to his high-powered role and unexpectedly found himself surrounded by donkeys. Ron King started a nonprofit on a 75-acre ranch dedicated to the rescue and rehabilitation of donkeys in Northern California.It's a far cry from his pre-pandemic life: attired in Gucci, shuttling between New York and Los Angeles as a senior vice president for Time Inc.
Then came a call from an old friend, prominent pop art dealer Phil Selway — who hired King to move to his ranch and sell it because it wasn't being used. "They don't have any advocates, they don't win races, they don't feed a food chain. And I thought I need to help donkeys," King said."So I said, 'Phil I have an idea I wanna run by you. I want you to take it off the market, not sell it, and let me turn this into a donkey sanctuary.'"
"They were young and they were religious and they had a little sissy boy, so that didn't go well. All I've really wanted all along was to matter," said King.
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